Meet Our Team
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Matthew Sheets
FOUNDER + TRAINER
Matthew is from Chattanooga, and is an avid fitness enthusiast. He enjoys combining both strength and endurance training into his personal fitness, and has a passion to help others reach their full potential through personal training and fitness coaching.
Apart from coaching, Matthew has a passion for ministry, and loves to travel and experience different cultures around the world.
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Logan Sherwin
FITNESS TRAINER
Logan is from Tucson, AZ and recently moved to Chattanooga. His journey in personal training started with the personal goal to become stronger and then help others achieve the same thing. His passion for strength training evolved into a specific interest for corrective exercise.
Now, Logan specializes in both strength training and corrective exercise training, and is able to utilize his skillset to coach clients to lasting and sustainable results.
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Laura Eldridge
DIETITIAN
Laura was born and raised in Knoxville, TN. After graduating with a degree in Sports Management, she earned a masters degree in Exercise and Nutrition science. Laura is passionate about coaching both students and professionals to adopt better nutritional practices while also providing the expert support to overcome disordered eating habits. She also has a sports background, and enjoys utilizing her expertise to coach high school team sports. Laura and her family moved to Chattanooga during the summer of 2024 and found that Be Strong was the perfect fit to express and utilize her talents.
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Daniel Fowler
FITNESS TRAINER
Daniel was born and raised in Chattanooga and discovered his passion for fitness through sports and movement at a young age. He earned his degree in Exercise Science from Lee University, where he met his wife, Annagrace, before returning to his hometown to coach and inspire others.
Daniel brings a relationship-first approach to training, focusing on long-term growth, consistency, and helping clients reach their full potential through purposeful, personalized coaching. When he’s not in the gym, you’ll likely find him out running with his wife or challenging himself with a new goal.
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Annagrace Fowler
MARKETING AND CREATIVE DIRECTOR
Originally from Cleveland, Tennessee, Annagrace attended Lee University, where she earned a degree in Business Administration and met her husband, Daniel. A dedicated espresso enthusiast, she’s always up for a coffee date with friends and embraces physical challenges through weight training, pickleball, and running. She is deeply passionate about the impact of marketing on a company’s success and is eager to help Be Strong thrive by telling its story in the most meaningful and compelling way.